Most Amazon sellers only advertise to people already searching on Amazon. DSP lets you reach them everywhere else — and bring them back when they leave.

What is Amazon DSP?

Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows brands to buy display and video ad placements both on and off Amazon. Unlike Sponsored Ads, DSP lets you target audiences based on Amazon's first-party shopping and browsing data — reaching potential customers on Amazon, IMDb, Fire TV, and thousands of third-party websites and apps.

What We Do

CheSum manages full Amazon DSP campaigns including:

• Audience strategy and segmentation setup

• Retargeting campaigns for product detail page visitors and past purchasers

• New-to-brand audience targeting to grow your customer base

• Competitor conquesting campaigns

• Display and video ad creative guidance

• Frequency capping and brand safety controls

• Detailed performance reporting with ROAS and new-to-brand metrics

Who is DSP For?

Amazon DSP is best suited for brands that are already generating consistent sales on Amazon and want to scale further. It's ideal for retargeting warm audiences, protecting your brand from competitors, and reaching shoppers at every stage of the buying journey — not just at the moment of search.

Why Choose CheSum?

With hands-on DSP experience across multiple categories and account types including Vendor Central and Seller Central, CheSum builds DSP strategies that complement your existing Sponsored Ads campaigns for a full-funnel advertising approach. We focus on measurable outcomes — not vanity metrics.

Pricing

Amazon DSP management is available as part of our full account management packages or as a standalone service. Pricing is based on managed budget and campaign scope. [View full pricing →]

Ready to Advertise Beyond Amazon Search?

Contact us for a free DSP strategy consultation and find out if DSP is the right next step for your brand. [Get a free consultation →]