Video is the most powerful format on Amazon right now. It stops the scroll, tells your brand story in seconds, and converts shoppers faster than any other ad type.

What are Amazon Video Ads?

Amazon Video Ads are high-impact video placements available through Sponsored Brands and Amazon DSP. Sponsored Brands Video ads appear directly in Amazon search results and autoplay silently — grabbing attention at the exact moment a shopper is looking for your product. DSP video ads extend your reach to audiences on and off Amazon, including IMDb, Fire TV, and third-party websites.

What We Do

CheSum manages Amazon Video Ads campaigns end to end:

• Video ad campaign setup and strategy

• Sponsored Brands Video campaign management

• DSP video ad placement and audience targeting

• Keyword and audience research for maximum reach

• A/B testing of video creatives for performance optimization

• Bid and budget management to maximize ROAS

• Performance reporting with view-through and click-through metrics

• Creative brief guidance for your video production team

Types of Amazon Video Ads

• Sponsored Brands Video — appears in search results, targets keyword-based audiences, ideal for product launches and brand awareness

• DSP Online Video (OLV) — programmatic placements across Amazon-owned and third-party sites

• DSP Streaming TV Ads — premium placements on Fire TV and partner streaming services for maximum brand visibility

Why Video Ads Work on Amazon

Sponsored Brands Video ads have consistently higher click-through rates than static banner ads. Shoppers who interact with video ads are more likely to purchase and less likely to return products — because video sets accurate expectations and builds confidence before the click.

Why Choose CheSum?

We manage video ad campaigns across both Sponsored Ads and DSP platforms, giving you a unified video strategy that reaches shoppers at every stage — from first discovery to final purchase. With 9+ years of Amazon advertising experience, we know how to get the most out of every second of your video creative.

Pricing

Amazon Video Ads management is available as a standalone service or as part of a full account management package. Pricing is based on campaign scope and managed budget. [View full pricing →]

Ready to Make Your Brand Impossible to Ignore?

Contact us today for a free video ads strategy consultation and let's put your product in motion.